Square Seller Video Series
The Ask
To reach larger and more complex sellers, the Square for Retail team needed content that captured how real businesses use the point of sale to simplify their operations and serve their communities.
4 Retailers, 4 Cites, 300+ Assets
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Seller Stories
A peek into business owners’ origin stories, dreams, challenges, & motivations
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Square Benefits
Video walkthroughs of sellers running and organizing their business with Square tools
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Social Shorts
ASMR-inspired snippets of employees in their flow, shared on organic socials
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Photography & Testimonials
Hero shots of retailers using Square and impactful quotes about their experience
My part
I worked hand-in-hand with 25+ marketers, producers, designers, production partners, and the generous business owners who shared their stories.
My role included:
Content strategy and concept development
Script writing
Vetting production partners
Seller casting
Seller interviews (virtually and in-person)
On-site support for video shoots to ensure soundbites were captured
Post-production video & script editing
Packaging design & copy for thank-you gifts
The Roll Out
The months-long project resulted in 16 videos and hundreds of photos, quotes, soundbites, and clips that are now used on all retail content across Square marketing channels. The themes established in these videos continue to inform how Square for Retail communicates its key benefits.
Honored to work with hero sellers:
Nappily Naturals - Los Angeles, CA
Market at Grelen - Orange, VA
cityFoundry - Brooklyn, NY
Fort Worth Barber Supply - Fort Worth, TX
Edward Ramirez, Founder, Fort Worth Barber Supply