Instagram: SMB Advertising Hub
The Ask
Need
Help small businesses navigate Instagram advertising with a single hub of educational and inspirational content, featuring a video series filmed with 3 international business owners.
Challenge
SMBs lacked a central hub with guidance and best practices tailored to their experience level and stage in the advertising journey. Most sellers were new to social media and needed simplified information.
Solution
Create a unified web experience with bite-sized content covering the full advertising journey. The hub offers beginner to advanced concepts by stage, helping businesses confidently take the next step with ads.
4 pages, 7 videos, 1 place for ad education
Lessons from global SMBs
To enrich our educational hub, we created 7 how-to videos featuring businesses from Mexico, India, and the US.
Our team captured their unique Instagram ad strategies and inspiring stories, blending them into engaging content with actionable tips for advertisers.
My role included:
Messaging strategy
Script Writing
Virtual on-set script supervising
Editing in collab with production
Kolkata, India
La Pantera Fresca
Mexico City, Mexico
San Francisco, California